Senior Marketing Manager - Performance Marketing & Lead Generation, Amazon Flex & Hub

About the role

Amazon Flex & Hub is seeking a seasoned Senior Program Manager to define and lead the strategic vision for online lead generation and top-of-funnel marketing across the organization. In this role, you will own the multi-year marketing strategy, set the direction for performance marketing programs, and drive transformational outcomes that significantly scale qualified driver acquisition. You will operate as the single-threaded owner of the end-to-end performance marketing funnel, influencing cross-functional leadership, mentoring team members, and establishing best practices that raise the bar across the marketing organization. This role requires a strategic thinker who can navigate ambiguity, make high-judgment trade-offs, and deliver results that move the needle at scale. You will partner with senior leadership across product, operations, analytics, and finance to align marketing investments with business priorities and long-term growth objectives.

Key job responsibilities Performance Marketing Strategy & Execution • Define and own the multi-year top-of-funnel marketing strategy for Amazon Flex driver acquisition, aligning with business-level growth targets • Lead the development and scaling of comprehensive performance marketing programs across multiple digital channels, setting the strategic roadmap and success criteria • Drive step-function improvements in lead generation quality, volume, and cost-efficiency through innovation and experimentation at scale • Establish scalable measurement frameworks and KPIs; own regular reporting and strategic recommendations to VP-level leadership • Identify and evaluate emerging channels, technologies, and partnerships that can unlock new acquisition vectors Paid Search & SEM Management • Own the paid search strategy and multi-million dollar budget, setting targets and guiding optimization across campaigns, keywords, bids, and ad copy • Develop frameworks for evaluating and scaling paid search programs; drive continuous ROI improvements through advanced bidding strategies and audience segmentation • Manage agency relationships and internal team collaboration, establishing governance models and performance accountability • Pioneer new SEM approaches including automation, AI-driven bidding, and cross-channel attribution SEO & Organic Growth • Set the strategic direction for SEO initiatives, defining the long-term organic growth roadmap and resource investment priorities • Lead competitive analysis and market intelligence efforts to identify whitespace opportunities and inform content strategy • Partner with engineering and product teams to drive technical SEO improvements at scale, influencing platform architecture decisions • Establish SEO center of excellence practices and mentor team members on advanced optimization techniques Social Media Marketing • Define the social media marketing strategy across platforms, aligning creative and targeting approaches with acquisition goals • Drive innovation in social campaign formats, audience development, and creative testing methodologies • Establish measurement and attribution frameworks for social channels; optimize budget allocation across the social portfolio • Identify emerging social platforms and trends; develop business cases for investment and expansion Analytics & Optimization • Design and own robust measurement architectures, including multi-touch attribution models and incrementality testing frameworks • Lead the analytics roadmap, driving sophisticated A/B testing, multivariate experiments, and predictive modeling to optimize conversion at every funnel stage • Deliver strategic insights and recommendations to senior leadership through executive-level reporting and business reviews • Champion a culture of data-driven decision making across the marketing organization Cross-Functional & Organizational Leadership • Partner with product, operations, and analytics teams to align marketing efforts with business goals • Manage relationships with external vendors, agencies, and technology partners • Drive alignment across stakeholders on priorities, timelines, and resource allocation

- 6+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages

- Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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